Bringing tokenized real estate to life
Client
Private Entrepreneur
Sector
Real estate
Services
DiscoveryProduct DesignBranding
Tiles turns tokenized real estate into something you can see and trust. As a new concept in the market, our client wanted to understand if branding and UX could bridge the gap between curiosity and confidence, making something unfamiliar feel clear, credible, and safe. In this case study, we walk through the key elements of our process, from branding to product design, showing how thoughtful design can transform an abstract idea into something people believe in, without losing the spark of innovation.
A four-week design sprint
A focused Discovery Sprint to validate the concept, set the creative direction and deliver a handover you can build from. Four weeks, tight scope, clear outcomes.
The design quest
Tokenized property is new, abstract and a little intimidating. We needed a visual language that built trust at a glance and stood out in a space still finding itself.
One early truth: people trust what feels real. Our job was to make a digital product feel physical.
Visual representation of real estate
We worked fully in 3D so ownership never felt theoretical. The cubic tile sits at the center. A share of property you can picture.
One tile equals one share.
A clean floor-plan overlay makes spaces comparable at a glance.
After purchase, tiles combine to show your total stake.
Takenobu Igarashi- inspired
The cube’s geometry and colour take cues from Takenobu Igarashi — playful, dimensional geometry where form explains function — perfect for turning an abstract asset into something you can ‘hold’.
An uninterrupted UX
Designed for momentum
The identity had to match the market’s speed. Modular layouts, responsive behaviour and micro-interactions keep the experience alive and intuitive.
The magic is in the micro
Subtle rotations, smooth transitions and clear states guide each step. It’s motion that earns its place: orient, reassure, keep momentum. Design that works hard and feels effortless.
Product-led visual identity
The brand begins with the product. The cubic tile is a physical metaphor for a share, a defined 3D space and a floor plan you recognise instantly.
The logo is derived from the app and scales cleanly across UI and brand touchpoints.
Sunglow signals simplicity, clarity and affordability.
Roslindale brings character and emotion; Borna keeps interfaces crisp and readable.
Insights worth building on
We tested with the target audience, validated more than 15 hypotheses and locked the direction. A solid base for design, product and marketing to grow from.
