A wild vision, worn bold
Client
Aqui
Sector
Fashion
Services
BrandingArt DirectionWeb Design
Aqui channels wild, divine feminine energy, with every dress empowering women to step into that strength. Drawing on luxury, tribal, and spiritual influences, the brand’s vision called for an identity and online presence that would embody that spirit from first glance. In this case study, we share how we shaped Aqui’s brand through bold art direction, distinctive visual identity, and a web experience that carries its energy into the digital world.
A memorable logo that’s alluring, confident, unforgettable.
We placed the pieces in untamed landscapes so fabric and earth blur. Raw, real, and ready to wear.
From shoots to packaging, the story stays consistent at every touchpoint.
A tribal mark
Inspired by the scratches of a tigress and the curves of tribal symbols, the Aqui logo is deliberately unconventional. It invites a second look, making you pause before you recognise the name. That moment of intrigue reflects the brand’s spirit of raw energy with precise craft.
Colors: a palette from the earth
Born in Tulum, the palette comes straight from nature. Emerald leads as a healing, mystical hero, supported by Leaf, Mexican Red, Clay and Spanish Grey — earthy, elegant, unmistakably Aqui.
Emerald
#182120
RGB 24 33 32
Leaf
#3c5955
RGB 60 89 85
Mexican Red
#805147
RGB 128 81 71
Clay
#d88a79
RGB 216 138 121
Spanish Grey
#e5d8d1
RGB 229 216 209
Typography with feeling
Lulo One carries hand-drawn details and a luxurious edge. Nunito brings the functional balance for clarity and legibility.
Art direction: dressing the wild
We built an approach where dresses merge with their surroundings. Dawn, Sunrise and Zenith filters set the mood, layering time and warmth so images feel immediate and timeless.
Filter 1: Dawn
Filter 2: Sunrise
Filter 3: Zenith
Bringing wild elegance online
No sterile studio shots. Nature appears in every frame so the story never drops between discovery and checkout. The UI stays elegant and minimal; the UX follows best practice so nothing gets in the way.
Estar aquí
Social with a soul
Consistency continues on social. No heavy overlays, no visual noise. Imagery leads and the story speaks for itself.
