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A sweet French rebellion

Woman eating Cookine ice cream

Client

Cookine

Sector

F&B

Services

BrandingArt DirectionMotion Graphics

Cookine isn’t your average cookie brand. It’s bold, indulgent and a little mischievous. The kind of brand that dares you to take a bite before you’ve even seen the menu. Our client wanted a visual identity that could capture that energy and stand out in a crowded market. In this case study, we walk through the branding, art direction and motion graphics that brought Cookine’s playful confidence to life, creating a look and feel that’s impossible to ignore.

Colors you can taste

A palette built to tempt. Cream and Frosting keep things light and sweet. Cherry brings punch. Indoughgo and Midnight add depth. Recognizable at a glance, built for packaging, campaigns and screens.

  • Frosting

    #ffa8cd

    RGB 255 168 205

  • Cherry

    #fa2b3f

    RGB 250 43 63

  • Indoughgo

    #0039ad

    RGB 0 57 173

  • Blueberry

    #0a0d23

    RGB 10 13 35

  • Cream

    #f7f5f2

    RGB 247 245 242

Font Champ

Typography with attitude

A type system that reads clean at speed but still winks. Champ leads with bold warmth and personality.

Fonts with flavor

text saying bite

For an extra wink, Brick Cult appears as a decorative H1. Playful, punchy, and impossible to ignore.

Photography with a heartbeat

Women eating ice cream

We built mood boards full of color, warmth and motion, then shot real moments, not perfect poses — laughter, connection, a little mess. Every frame invites a bite.

  • Woman holding ice cream
  • Woman eating ice cream
  • Woman eating ice cream
  • Woman eating ice cream
  • Man eating ice cream
  • Woman eating ice cream
Woman eating ice cream in the ocean
Woman eating ice cream
3 types of ice cream

Freshly drawn, in-house

Ice cream illustrations
Ice cream illustration

Playful in every social post

A feed that’s as tempting as the treats. We mixed behind-the-scenes, close-ups and cheeky motion so the craving lands fast.

Ice cream illustrations

Envie de plus ?

  • Small treat. Big attitude.

    Small treat. Big attitude.

  • Bite me. Love me. Repeat.

    Bite me. Love me. Repeat.

  • Wear your cravings.

    Wear your cravings.